Master of Arts in Entertainment Industry Management (EIM) - About This Program

Dive into the world of entertainment

CSUN’s EIM program is ideal if you desire a high-level career in the entertainment industry. Designed in collaboration with industry experts, this program is uniquely positioned to equip you with the skills, knowledge and expertise to excel in this dynamic and ever-evolving industry.

Our program goes beyond the traditional classroom, enabling you to:

• Identify successful content, capitalize on potential ideas, and spot emerging global trends.
• Develop, pitch and launch highly lucrative entertainment projects.
• Create and use budgets, financial statements and controls, and various financing tools.
• Understand and apply media contracts, intellectual property laws, and industry regulations.
• Leverage data-driven insights to make strategic decisions in the entertainment business.
• Master production pipelines, including virtual production and animation/VFX.

In addition to an industry internship, the curriculum includes lectures, classroom activities, online modules, simulations and a capstone project.

We bring the industry to you.

Not only is CSUN in the heart of the entertainment capital – it’s also one of the nation’s top schools for music, film and television.  In fact, CSUN’s film and television program consistently ranks in the Top 25 of Hollywood Reporter’s American Film Schools List. Coming as no surprise, our faculty possess deep connections to the industry, offering you a world-class education enriched by practical experience and a broad network of contacts.

Beyond excellence in the classroom, faculty are your gateway to the vibrant world of entertainment.

Are you industry-ready?

With over a quarter of a million jobs in Los Angeles, the entertainment industry is one of the largest regional employers. However, the sector is facing a significant skills shortage, with 69% of companies reporting a lack of required competencies, according to a 2021 survey. The Bureau of Labor Statistics projects substantial growth for producers, directors, and market research analysts, suggesting a bright future for graduates in these fields. The rapid projected growth for entertainment industry positions will also be impacted by the increasing use of artificial intelligence by media firms.

The EIM program, set to launch in Fall 2024, aims to alleviate this shortage, graduating its first cohort in Summer 2026 – just in time to meet the anticipated deficit of about 40,000 workers by 2025. This timely response to the industry's needs could help mitigate potential disruptions to shooting schedules and budget increases. The program will also prepare you to capitalize on the capabilities of AI and competently and ethically navigate the challenges this technology presents.

Gain valuable hands-on experience.

Along with advanced study, the program features extensive hands-on course work. From day one, you’ll participate in real-world training and exercises, designed to help you absorb new skills and principles – just as you would on the job.

Get close, personal support.

Throughout the program, you’ll receive the one-on-one support of a team dedicated to your personal and professional success. Whether it’s enrollment, grading or financial aid, our team of experts will help you stay on track and graduate on time.

Learn the field from anywhere, at any time.

On our convenient online platform, you can earn your professional experience and credentials without ever leaving the comfort of home. Our online courses feature real-time class sessions, on-demand access to learning materials, and frequent networking opportunities with your peers.