Protect your business

How best to identify cybersecurity professionals

The increase of cybercrimes continues to rise globally each year. Cyber hackers are more sophisticated than ever so the need to protect vulnerable businesses is at an all-time high.

Cybercriminals are deliberately targeting small businesses due to the lack of fundamental security. Between 2020 and 2021, the average number of cyber security attacks increased by 31%. All businesses need to consider professional cybersecurity by understanding the risks, liabilities, and how to avoid being a victim of cyber-attacks in a post-pandemic environment.

Small businesses have accelerated their adoption of new digital technologies for remote work, production, and sales but do not have any measures in place to protect themselves and deal with cyber-attacks. The amount of cyberattacks against small businesses is staggering. According to the State of Small Business Cybersecurity in 2021 report, 76% of small businesses with an average of 100 employees have gone through a cyber-attack.

As the cybersecurity industry continues to grow, it is predicted to surpass the $400 billion market size with a compounded annual growth rate of 12.5% annually until 2027. Don't be caught without protection. Cybersecurity should be an integral part of all business strategies to protect your digital infrastructure.

So what makes you a target?

Small and medium-sized businesses don’t have the deep pockets that enterprise organizations do. So why are they such a target for hackers? There are a few key reasons:

  • Your valuable data: Hackers know that even small companies traffic in data that’s easy to offload for a profit on the Dark Web—medical records, credit card information, Social Security numbers, bank account credentials, and proprietary business information. Cybercriminals are always trying to come up with new ways to steal this data. They either use it themselves to get into bank accounts and make fraudulent purchases or sell it to other criminals who will use it.
  • Your computing power: Sometimes cyberhackers are interested only in using a company’s computers and conscripting them into an army of bots to perpetrate massive DDoS attacks. DDoS works by artificially generating enormous amounts of web traffic to disrupt service to a company or group of companies. The hijacked bots help generate the disruptive traffic.
  • Your links to the big fish: Today’s businesses are digitally connected to each other to complete transactions, manage supply chains, and share information. Since larger companies presumably (although not necessarily) are tougher to penetrate, hackers target smaller partners as a way to get into the systems of large companies.
  • Your cash, pure and simple: When you think about it, cyberhackers target small businesses—or any other company—primarily for profit. Sure, some attacks are about disruption, as is the case with DDoS, but usually, the motive is to make money. This explains why ransomware is such a popular method of attack. It often succeeds, generating revenue for attackers. And as long as an attack method proves lucrative, hackers will keep using it.

Industry Outlook

46% of security breaches impact small & midsize businesses 2021 (Verizon)
$120,000 avg. cost per incident to overcome cyberattacks (InsuranceBee)
95% of cybersecurity breaches caused by human error 2022 (World Economic Forum)
1 in 7 small business owners are prepared for a cyberattack (Forbes)